Importance of web hosting for social media campaign

Website and Importance of web hosting

Website is a collection of web pages ,Website is just a sum total of documents or files that one can access through the internet . A web page is what one sees on the screen when he or she types type in a web address, click on a link, or put a query in a search engine.

A web page may contain any type of information, and can include text, color, graphics, animation and sound. So generically speaking , website can be related to a house wth different rooms ,lawns,toilets,kitchens etc which stores different content of the household.

Domain can be understood to be the name of the house in the physical world. So what we see as a viewer is called the user interface or the front end of the website but the programs are written and files are stored in a databse. Again it can be related to the house ,what we see as the colour,design,architecutre of the house but we dont see the types of bricks,mortars,cements,steels ,rods etc used inside the structure of the building .

So, A website is a collection of web pages and related content that is identified by a common domain name and published (hosted ) on at least one web server. Famous examples are, , etc etc.

What is a server? A server is a computer which connects with other web users to your site from anywhere in the world. web hosting service providers have the servers, connectivity, and other services to host websites.

So, A website can be as simple as a few static pages or as complex as several web applications running simultaneously, and everything in between


A series of alphanumeric strings separated by periods, such as, serving as an address for a computer network connection and identifying the owner of the address.

The last three letters in a domain name indicate what type of organization owns the address: for instance, .com stands for commercial, .edu for educational, and .org for nonprofit.

Basically, a domain is any combination of letters and numbers; for example, This is also called a root domain.


Web hosting is a type of service which provides public access to your website.

When a hosting service provider allocates space on a web server for a website to store files,images etc of the website , the service provider is said to be hosting your website. Web hosting makes the files that comprise a website (code, images, etc.) available for viewing online. Every website ever visited is hosted on a server.

if we want to understand with the analogy of the house name being domain,house being website, hosting can be considered to be the allocation of the land by the respective authorities /govt bodies. So ,only when they provide you space to build you a piece of land ,your house will be available to be seen for everyone. SO ,every house ever built is on a piece of land just like every website ever seen is hosted on some server (which provides space, technolgy ,network to store the content of the website. )

The amount of space allocated on a server to a website depends on the type of hosting. The main types of hosting are shared, dedicated, VPS and reseller. They are differentiated by the kind of technology used for the server, the level of management provided and the additional services on offer.

importance of web hosting services

Basically through your website you intend to attract cutomers or prospects or leads,readers to your website. So, the overall experience of the website visit becomes very important . Here are the reasons why good web hosting is important for social network campaigns .

Increase website load time

your website can not be slow in this era of 4g/5g world where users have little patience to wait for their digital needs. A fast website offers a better user experience overall for the user, which is imperative to how they feel about your site and your business.

This is important because a slow website will make the visitors move ot different alternate and even if they wait , they will be irritated due to sluggishness of the website.

Slow web page laoding speed will ensure that readers or visitors are less likely to stay, thus increasing your website’s what is called bounce rates. But with a fast website with good web hosting, visitors are more likely to convert. They will be pleased with how responsive the site is, and therefore they will stay longer and are more likely to convert into customers (or whatever the means for the website is).

Less website down time

A poor web host will imply your website is going to give a bad experience to the visitor in case the website is down when they visit. It questions the reliability of your commitments. Its your digital life of your company, yourself ,your product. It is as good as being dead,destroyed,closed in physical world. It is common knowledge that a site with poor web hosting is likely to suffer issues because the host will not protect the website. If your site goes down then you will lose customers, lose revenue, and lose their trust.

websites will be more secure (https)

Servers are hosted or linked to some ip address. so if someone hacks your hosting provider server, they will have the power to do anything which they want to do with your website.

Hosting with a secure network and good web hosting company means you are on your way to enabling security on your site. This provides a more secure site where sensitive information is protected. Technically ,it is called enabling https on your website. This is also known as SSL (Secure Socket Layers). It simply means that any information that passes through your website is automatically encrypted, thus hidden from the wider web. Hackers won’t be able to get their hands on the sensitive, personal, or private information from your site.

Reliable multiple backups if anything goes wrong

A good web hosting platform with a big or decent reputation will protect your website because they have multiple servers at different locations and multiple backups of the same website on these servers.. This means that you can restore your information after an attack or issue by using these backed up files from your web host. It’s the secure, responsible thing to do.

Better reliable fast support in case of any mishap

The issue with poor web domain hosting is that if anything does go wrong, chances are that you won’t be quickly and properly supported by it . Smaller hosting companies have manpower issues and they in the process start providing poor services.

You could lose your customers, your stats, and your business, generally, if the website goes down due to whatever technical or physical reasons with the site and fairly it is assumed that small businesses mostly rely on their hosting providers for all their technical needs. Few have a developer or two to take care of technical aspect of the website,network ,hardware infrastrucutre.

Any website downtime can mean poor customer experience which leads to reduced revneues, search engine rankings, and conversions, customer trusts etc so get ahead of the issue.

Hence it becomes important to have a good web hosting provider before thinking of expanding your customer base . Service is what becomes finally important in this competitive world. . This is with technical support, back-ups of your data, and knowhow and tools when something is disrupted.

Impact on Search engine rankings & SEO

If your website is often down when search engines crawlers or software programs are trying to visit and analyse your website, then your ranking will be adversely impacted . Slow websites will lead to lower rankings as compared to similar website with better speed. This has direct connect with the user or visitor experience of your website. This will lower down the ranking as per their ranking factors of these search engines. which

So, it is wiser and a good decision to invest in professional website hosting platforms in order to ensure you get accurate and the best possible search engine rankings.