Best OTT Platforms in india
OTT also known as Over-The-Top platforms are the content providers growing exponentially as more people switch to online channels for entertainment. As per industry estimates, around 50 million households across the world, today have OTT video, which they consume in the same time-of-day pattern as traditional TV viewers.
Currently after the corona pandemic , the video medium has got a new boost as being reshaped by OTT video streaming providers. Here we share top OTT paltforms of famous OTT video streaming providers in Indiathat will keep you entetained for eternity.
There are currently about 40 providers of over–the–top media services (OTT) in India, which distribute streaming media over the Internet. In fiscal year 2018, the OTT market in India was worth ₹2,150 crore (₹21.5 billion, US$303 million as of 2018), and its value grew to ₹35 billion in 2019.
According to a KPMG report, the average time spent by Indian subscribers on various OTT platforms is 20–50 minutes.
The first dependent Indian OTT platform was BIGFlix, launched by Reliance Entertainment in 2008. In 2010, Digivive launched India’s first OTT mobile app called nexGTv, which provides access to both live TV and on–demand content. nexGTV is the first app to live–stream Indian Premier League matches on mobile phones and did so during 2013 and 2014.
OTT gained significant momentum in India when both DittoTV (Zee) and Sony Liv were launched in the Indian market around 2013. DittoTV was an aggregator platform containing shows across all media channels including Star, Sony, Viacom, Zee, etc.
Best OTT platforms in india with price
Due to COVID-19 outbreak in the country, many filmmakers are now releasing their movies on major OTT platforms, instead of waiting for the theatres to re-open. India has lots of options when we talk about OTT services. Here are the Top OTT platforms in India.
Hotstar, (now Disney+ Hotstar), is the most subscribed–to OTT platform in India, owned by Star India as of July 2020, with around 300 million active users and over 350 million downloads.
According to Hotstar’s India Watch Report 2018, 96% of watch time on Hotstar comes from videos longer than 20 minutes, while one–third of Hotstar subscribers watch television shows.
In 2019, Hotstar invested ₹120 crore in generating original content such as “Hotstar Specials”. 80% of the viewership on Hotstar comes from drama, movies and sports programs
As of Oct 2023 VIP Plan costs Rs 399 for a year and Premium Plan costs Rs 1,499 per year or Rs 299 for a monthly plan.
Netflix in India
American streaming service Netflix entered India in January 2016. In April 2017, it was registered as a limited liability partnership (LLP) and started commissioning content. It earned a net profit of Rs 20 Lacs (₹2.02 million) for fiscal year 2017. According to Morgan Stanley Research, Netflix had the highest average watch time of more than 120 minutes but viewer counts of around 20 million in July 2018. As of 2022, Netflix has 5 million PAID subscribers.
India was not affected by Netflix’s July 2018 increase in subscription rates for the US and Latin America. Netflix has stated its intent to invest ₹600 Crore in the production of Indian original programming.
In late 2018, Netflix bought 150,000 square feet (14,000 m2) of office space in Bandra–Kurla Complex (BKC) in Mumbai as their head office. As of December 2018, Netflix has more than 40 employees in India.
Netflix faces competition with other OTT platforms such as Amazon Prime and Hotstar, each of which charge lower subscription rates than Netflix.
he OTT platform offers three subscription plans including Basic, Standard HD and Premium Ultra HD.
|Monthly cost * (Indian Rupee)||₹149 INR||₹199 INR||₹499 INR||₹649 INR|
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Amazon Prime Video
Amazon Prime Video got launched in 2016. The platform has 2,300 titles available including 2,000 movies and about 400 shows. It has announced that it will invest Rs 20 billion in creating original content in India. Besides English, Prime Video is available in six Indian languages as of December 2018. Amazon India launched Amazon Prime Music in February 2018.
You can join Prime to watch the latest movies as well as award-winning Amazon Originals at Rs 129/month or Rs 999/year. Prime subscription presently also includes free Amazon music alongside unlimited free, quick delivery.
Eros Now, an OTT platform launched by Eros International, has the most content among the OTT providers in India, including over 11,000 films, 100,000 music albums & tracks, and 100 TV shows. Eros Now got ‘Best OTT Platform of the Year 2019’ at the British Asian Media Awards. It has 128 million registered users and 13 million paying subscribers as of February 2019.
The subscription cost of the Eros Now Premium subscription service is Rs. 99 per month for a single device and Rs. 399 per year for a single device.
Balaji Telefilms–owned ALTBalaji and Viacom 18–owned Voot and some very popular because of unique content they provide are Fliz Movies and Ullu_App. These are the most–viewed OTT platforms in India.
Voot is an Indian subscription video on demand (SVOD) service. Launched in March 2016, it forms the online arm of Viacom 18. It is Viacom 18’s advertising mode video-on-demand platform that is available as an app for iOS, KaiOS (JioPhone) and Android users, and a website for desktop consumption.
Voot is only in India, and hosts over 40,000 hours of video content that includes shows from channels like MTV, Nickelodeon and Colors. Content is in multiple languages like Kannada, Marathi, Bengali, Gujarati, Telugu and Tamil. Voot has content from different Colors TV, MTV India, Nickelodeon India and other Viacom 18 owned television channels. It also hosts many Bollywood films for streaming. It has produced several shows for streaming as well.
In February 2020, Voot introduced paid subscription service called Voot Select. Voot Original series are available only to paid subscribers.Voot Select will cost Rs. 99 a month after a three-day free trial, or Rs. 499 for the full year after a 14-day free trial.
Sony LIV, the OTT platform from Sony India, has 30 million viewers with an average watch time of around 60 minutes.
Sony Liv’s Library consists of 18 years of content from the Sony Entertainment Network channels in India: Sony TV, Sony SAB, Sony Ten, Sony Max, Sony MAX 2, Sony PIX and Sony Six.
Sony Liv Premium subscription costs you Rs. 299 per month, Rs. 699 for six months, and Rs. 999 per year.
ZEE5 is an Indian video on demand service run by Essel Group via its subsidiary Zee Entertainment Enterprises.14 February 2018 was the launch date with content in 12 languages.
ZEE5 Club will enable its consumers to have exclusive access to most popular shows before telecast on TV, apart from select ZEE5 and Alt Balaji shows, – 1000+ blockbuster movies, ZEE Zindagi shows and over 90+ Live TV channels.
With ZEE5 Club subscribers will be able to enjoy entertainment content without any intrusive ads and across devices. Some of Zee’s popular TV shows like Kumum Bhagya and Kundali Bhagya in Hindi, Sembaruthi in Tamil, Jothe Jotheyali in Kannada and many more would be now available on ZEE5 Club before telecast on Television.ZEE5 recently announced the launch of ‘ZEE5 Club’ at Rs 365 per year.
MX Player is an Indian video streaming and video on demand platform developed by MX Media & Entertainment. It has over 280 million users globally. The platform currently operates on an ad-supported model and has a streaming library of over 150,000 hours across 12 languages. It is available on iOS, Android and the web.
In 2018, Times Internet acquired a majority stake in MX Player for $140 million. On 20 February 2019, MX Player was relaunched as an OTT platform with original programs. It has licensed contents from various Indian and International studios including FilmRise, Sonar Entertainment, Screen Media Films, Goldmine, Hungama, Shemaroo, Paramount Pictures and Sony Entertainment.
The online Feature of MXPlayer is available absolutely free of cost for our users to explore. The MX Player link to download on google playstore is on about mobile app
Reliance Jio–owned JioCinema ,JioTV and Times Group–owned MX Player are other OTT service providers in India.
Regional content OTT players in india
Hoichoi is the first dedicated regional–language OTT service in India. It has launched 30 new shows and 12 original films in Bengali and has acquired about 200 Bengali films and dubbed content from English, Hindi and Arabic. Also,In 2018 it entered Bangladesh as well as the United Arab Emirates, adding a prospective customer base of 180 million.
In June 2017, Sun TV Network launched their Sun NXT regional OTT service in four South Indian languages namely Tamil, Telugu, Malayalam and Kannada.
In February 2020, Aha OTT platform was launched. This broadcasts exclusively Telugu content.
Olly Plus, Was launched in 2020, By Sk Line Production Olly Plus is Odisha’s new online Odia OTT platform where you can enjoy unlimited Odia Videos, Albums, Movies, Comedy Videos, Short Films, Audio Storys and Romantic videos on the go. Olly Plus has passionate plans to make the Cinema of Odisha touch a new height. Hope it will make its dearest dream of making cinema & Short Films globalized come true!
Future predictions of OTT in India
According to KPMG Media and Entertainment Report 2020, the Indian OTT market is expected to grow 45% to reach Rs 138 billion by the end of fiscal 2023. According to a report by Ernst & Young, the number of OTT users in the country will reach 500 million by 2022, making India the second–biggest market after the US.